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Procter & Gamble Enters Prestige Hair Care with Acquisition of Ouai

Founder Jen Atkins will remain as the chief creative director of the lifestyle and hair care brand.

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By: TOM BRANNA

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Procter & Gamble will acquire Ouai, a hair care and lifestyle brand. A purchase price was not disclosed. Company Founder Jen Atkins will remain with the company as chief creative officer. Colin Walsh will continue as chief executive officer.  “We spent many, many, many hours and, you know, really thought about who was going to be the best partner for Ouai and you know, we’re a brand that is so committed to not only just making really high-quality products, but having a voice and doing go...

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